Once again, it’s budget season. And this time around it feels like every sales manager has their head down focused on cutting expenses after a tough 2023.

Sales Managers, how much time did you spend on pricing during the 2020 political cycle? It probably felt like a full-time job when you consider the hours spent setting rates, reevaluating and updating those rates, analyzing orders, monitoring LURs, and meeting with your sales team to discuss pricing. 

Every trade publication is buzzing about it. And every broadcast sales manager is split between eagerly awaiting it and dreading its arrival. It represents the classic love-hate relationship - the surge of 2024 political ad spend.

For Broadcasters: Does Scale Always Equal Success?  

There’s a fascinating thing that happens when sales slow down. People become obsessed with data and analyzing it.  People come out of the woodwork for it, spending hours-upon-hours pulling reports and attempting to glean insights from them.

Why is it so hard to buy and sell TV/radio ads?

Many TV and radio broadcasters are again in the midst of budget and strategic planning season.

Technology leaders at broadcast TV and radio companies have infinite demands on their time and attention right now.

The response to our recent media trends webinar with A+E’s Mike Peretz and iHeartMedia’s Amit Aggarwal was so much bigger than expected that we didn’t leave enough time for Q&A at the end.

Programmatic has proven to be a huge opportunity for digital advertising. A simplified buying process with unlimited targeting opportunities? That’s a marketer’s dream, and it’s why broadcasters have seen more and more advertising dollars diverted from TV to digital.