--- title: Media | Steph Garfrerick description: View the latest resources from Revenue Analytics. --- - [ Hospitality ](https://www.revenueanalytics.com/hospitality/n2pricing) - [ Manufacturing & Distribution ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Private Equity ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Media ](https://www.revenueanalytics.com/media/rateoptics) - [ Passenger Rail ](https://www.revenueanalytics.com/rail/farevantage) [ #### N2Pricing™​ The above-property RMS. ](https://4864103.hs-sites.com/hospitality/n2pricing) [ Hotelier Gets the Pricing Power it Needs to Beat the Competition ](https://4864103.hs-sites.com/hubfs/Case_Study_Hotelier_Gets_the_Pricing_Power_it_Needs_to_Beat_the_Competition.pdf) [ #### Pricing-as-a-Service™ Profitable pricing decisions at scale. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Packaging Giant Slashes Deal Cycle Time 69% & Boosts Margin 4% ](https://4864103.hs-sites.com/hubfs/Case%20Stories/PAPA/Packaging%20Giant%20Uses%20Price+%20to%20Slash%20Deal%20Cycle%20Time.pdf) [ #### Pricing-as-a-Service™ Precision pricing for industrial portfolio companies. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Does Your Portco Have a Pricing Problem? ](https://www.revenueanalytics.com/resources/pe/does-your-portco-have-a-pricing-problem) [ #### RateOptics™​ Modern ad pricing and sales analytics. ](https://4864103.hs-sites.com/media/rateoptics) [ Sales Managers Get Their Valuable Time Back at Top Radio Broadcaster ](https://4864103.hs-sites.com/hubfs/Case_Study_Sales_Managers_Get_Their_Valuable_Time_Back_at_Top_Radio_Broadcaster.pdf) [ #### FareVantage™​ Next-gen Revenue Management for Passenger Rail. ](https://4864103.hs-sites.com/rail/farevantage) [ Rail Operator Exceeds Revenue Goals and Lofty Customer Expectations ](https://4864103.hs-sites.com/hubfs/Case_Study_Rail_Operator_Exceeds_Revenue_Goals_and_Lofty_Customer_Expectations.pdf) Fresh from HSMAI > *The New RMS: A Buying Guide.* [Download here](https://4864103.hs-sites.com/hospitality/resources/hsmai-buying-guide-the-new-rms?utm_source=announcement_bar&utm_medium=product_page&utm_campaign=hospitality) ## Steph Garfrerick ### Recent Posts ## [5 Reasons to Invest in Data & Analytics in 2024](https://4864103.hs-sites.com/media/blog/5-reasons-to-invest-in-data-and-analytics-in-2024) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Oct 16, 2023 11:25:52 AM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/Budget%20Season%20Blog%202024%20Image-1.png) ](https://4864103.hs-sites.com/media/blog/5-reasons-to-invest-in-data-and-analytics-in-2024) Once again, it’s budget season. And this time around it feels like every sales manager has their head down focused on cutting expenses after a tough 2023. [Read More](https://4864103.hs-sites.com/media/blog/5-reasons-to-invest-in-data-and-analytics-in-2024) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/5-reasons-to-invest-in-data-and-analytics-in-2024#comments-listing) Topics: [Ad Sales](https://4864103.hs-sites.com/media/blog/tag/ad-sales), [Inventory Optimization](https://4864103.hs-sites.com/media/blog/tag/inventory-optimization), [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured), [RateOptics](https://4864103.hs-sites.com/media/blog/tag/rateoptics), [Sales Strategy](https://4864103.hs-sites.com/media/blog/tag/sales-strategy), [Tech Info](https://4864103.hs-sites.com/media/blog/tag/tech-info) ## [Streamlining Political Pricing for Sales Managers](https://4864103.hs-sites.com/media/blog/streamlining-political-pricing-for-sales-managers) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Jul 11, 2023 11:27:04 AM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/Streamlining-Political-Pricing-for-Sales-Managers.jpg) ](https://4864103.hs-sites.com/media/blog/streamlining-political-pricing-for-sales-managers) Sales Managers, how much time did you spend on pricing during the 2020 political cycle? It probably felt like a full-time job when you consider the hours spent setting rates, reevaluating and updating those rates, analyzing orders, monitoring LURs, and meeting with your sales team to discuss pricing.  [Read More](https://4864103.hs-sites.com/media/blog/streamlining-political-pricing-for-sales-managers) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/streamlining-political-pricing-for-sales-managers#comments-listing) Topics: [Ad Sales](https://4864103.hs-sites.com/media/blog/tag/ad-sales), [Inventory Optimization](https://4864103.hs-sites.com/media/blog/tag/inventory-optimization), [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured), [RateOptics](https://4864103.hs-sites.com/media/blog/tag/rateoptics), [Sales Strategy](https://4864103.hs-sites.com/media/blog/tag/sales-strategy), [Tech Info](https://4864103.hs-sites.com/media/blog/tag/tech-info) ## [Political Is Coming. And it will crush the underprepared.](https://4864103.hs-sites.com/media/blog/political-is-coming) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on May 16, 2023 3:48:15 PM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/political-is-coming.png) ](https://4864103.hs-sites.com/media/blog/political-is-coming) Every trade publication is buzzing about it. And every broadcast sales manager is split between eagerly awaiting it and dreading its arrival. It represents the classic love-hate relationship - the surge of 2024 political ad spend. [Read More](https://4864103.hs-sites.com/media/blog/political-is-coming) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/political-is-coming#comments-listing) Topics: [Ad Sales](https://4864103.hs-sites.com/media/blog/tag/ad-sales), [Inventory Optimization](https://4864103.hs-sites.com/media/blog/tag/inventory-optimization), [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured), [RateOptics](https://4864103.hs-sites.com/media/blog/tag/rateoptics), [Sales Strategy](https://4864103.hs-sites.com/media/blog/tag/sales-strategy), [Tech Info](https://4864103.hs-sites.com/media/blog/tag/tech-info) ## [For Broadcasters: Does Scale Always Equal Success](https://4864103.hs-sites.com/media/blog/for-broadcasters-does-scale-always-equal-success) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Apr 4, 2023 1:27:31 PM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/does%20scale%20equal%20success%20image.png) ](https://4864103.hs-sites.com/media/blog/for-broadcasters-does-scale-always-equal-success) For Broadcasters: Does Scale Always Equal Success?   [Read More](https://4864103.hs-sites.com/media/blog/for-broadcasters-does-scale-always-equal-success) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/for-broadcasters-does-scale-always-equal-success#comments-listing) Topics: [Ad Sales](https://4864103.hs-sites.com/media/blog/tag/ad-sales), [Inventory Optimization](https://4864103.hs-sites.com/media/blog/tag/inventory-optimization), [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured), [RateOptics](https://4864103.hs-sites.com/media/blog/tag/rateoptics), [Sales Strategy](https://4864103.hs-sites.com/media/blog/tag/sales-strategy), [Tech Info](https://4864103.hs-sites.com/media/blog/tag/tech-info) ## [Sales Down, Data [Up]sessed?](https://4864103.hs-sites.com/media/blog/sales-down-data-upsessed) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Jan 31, 2023 3:53:34 PM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/sales%20down%20data%20up-01.png) ](https://4864103.hs-sites.com/media/blog/sales-down-data-upsessed) There’s a fascinating thing that happens when sales slow down. People become obsessed with data and analyzing it.  People come out of the woodwork for it, spending hours-upon-hours pulling reports and attempting to glean insights from them. [Read More](https://4864103.hs-sites.com/media/blog/sales-down-data-upsessed) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/sales-down-data-upsessed#comments-listing) Topics: [Ad Sales](https://4864103.hs-sites.com/media/blog/tag/ad-sales), [Inventory Optimization](https://4864103.hs-sites.com/media/blog/tag/inventory-optimization), [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured), [RateOptics](https://4864103.hs-sites.com/media/blog/tag/rateoptics), [Sales Strategy](https://4864103.hs-sites.com/media/blog/tag/sales-strategy), [Tech Info](https://4864103.hs-sites.com/media/blog/tag/tech-info) ## [TV & Radio Broadcasters Are Now at a Crossroads](https://4864103.hs-sites.com/media/blog/tv-radio-broadcasters-are-now-at-a-crossroads) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Nov 1, 2022 2:34:18 PM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/Vision%20Blog%20Image-1.jpg) ](https://4864103.hs-sites.com/media/blog/tv-radio-broadcasters-are-now-at-a-crossroads) Why is it so hard to buy and sell TV/radio ads? [Read More](https://4864103.hs-sites.com/media/blog/tv-radio-broadcasters-are-now-at-a-crossroads) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/tv-radio-broadcasters-are-now-at-a-crossroads#comments-listing) Topics: [Ad Sales](https://4864103.hs-sites.com/media/blog/tag/ad-sales), [Inventory Optimization](https://4864103.hs-sites.com/media/blog/tag/inventory-optimization), [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured), [RateOptics](https://4864103.hs-sites.com/media/blog/tag/rateoptics), [Sales Strategy](https://4864103.hs-sites.com/media/blog/tag/sales-strategy), [Tech Info](https://4864103.hs-sites.com/media/blog/tag/tech-info) ## [Tough love this budget season](https://4864103.hs-sites.com/media/blog/tough-love-this-budget-season) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Oct 31, 2022 8:48:55 AM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/piggy-bank.jpg) ](https://4864103.hs-sites.com/media/blog/tough-love-this-budget-season) Many TV and radio broadcasters are again in the midst of budget and strategic planning season. [Read More](https://4864103.hs-sites.com/media/blog/tough-love-this-budget-season) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/tough-love-this-budget-season#comments-listing) Topics: [Ad Sales](https://4864103.hs-sites.com/media/blog/tag/ad-sales), [Inventory Optimization](https://4864103.hs-sites.com/media/blog/tag/inventory-optimization), [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured), [RateOptics](https://4864103.hs-sites.com/media/blog/tag/rateoptics), [Sales Strategy](https://4864103.hs-sites.com/media/blog/tag/sales-strategy), [Tech Info](https://4864103.hs-sites.com/media/blog/tag/tech-info) ## [Why CTOs & CIOs Are Revamping Ad Sales Now](https://4864103.hs-sites.com/media/blog/why-ctos-cios-are-revamping-ad-sales-now) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Nov 23, 2020 4:01:46 PM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/New%20Way%20Old%20Way.png) ](https://4864103.hs-sites.com/media/blog/why-ctos-cios-are-revamping-ad-sales-now) Technology leaders at broadcast TV and radio companies have infinite demands on their time and attention right now. [Read More](https://4864103.hs-sites.com/media/blog/why-ctos-cios-are-revamping-ad-sales-now) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/why-ctos-cios-are-revamping-ad-sales-now#comments-listing) Topics: [Ad Sales](https://4864103.hs-sites.com/media/blog/tag/ad-sales), [Inventory Optimization](https://4864103.hs-sites.com/media/blog/tag/inventory-optimization), [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured), [RateOptics](https://4864103.hs-sites.com/media/blog/tag/rateoptics), [Sales Strategy](https://4864103.hs-sites.com/media/blog/tag/sales-strategy), [Tech Info](https://4864103.hs-sites.com/media/blog/tag/tech-info) ## [FAQs from the Media Trends Webinar](https://4864103.hs-sites.com/media/blog/faqs-from-the-media-trends-webinar) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Jul 28, 2020 1:17:32 PM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/Hero%20Images/hero-q-and-a.png) ](https://4864103.hs-sites.com/media/blog/faqs-from-the-media-trends-webinar) The response to our recent [media trends webinar](https://4864103.hs-sites.com/resources/media/on-demand-webinar) with A+E’s Mike Peretz and iHeartMedia’s Amit Aggarwal was so much bigger than expected that we didn’t leave enough time for Q&A at the end. [Read More](https://4864103.hs-sites.com/media/blog/faqs-from-the-media-trends-webinar) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/faqs-from-the-media-trends-webinar#comments-listing) Topics: [Media](https://4864103.hs-sites.com/media/blog/tag/media) ## [4 Hot Topics in Programmatic and Why They Matter to Broadcasters](https://4864103.hs-sites.com/media/blog/4-hot-topics-in-programmatic) Posted by [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick) on Jun 26, 2020 10:53:31 PM - [Tweet](https://twitter.com/share) [![](https://4864103.hs-sites.com/hubfs/hero-tablet-programmatic.jpg) ](https://4864103.hs-sites.com/media/blog/4-hot-topics-in-programmatic) Programmatic has proven to be a huge opportunity for digital advertising. A simplified buying process with unlimited targeting opportunities? That’s a marketer’s dream, and it’s why broadcasters have seen more and more advertising dollars diverted from TV to digital. [Read More](https://4864103.hs-sites.com/media/blog/4-hot-topics-in-programmatic) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/media/blog/4-hot-topics-in-programmatic#comments-listing) Topics: [Steph Garfrerick](https://4864103.hs-sites.com/media/blog/tag/steph-garfrerick), [Media](https://4864103.hs-sites.com/media/blog/tag/media), [Featured](https://4864103.hs-sites.com/media/blog/tag/featured) [All posts](https://4864103.hs-sites.com/media/blog/all) [Next](https://4864103.hs-sites.com/media/blog/author/steph-garfrerick/page/2)