--- title: Tough Love This Budget Season | Revenue Analytics description: TV and radio broadcasters working through the annual budget need to read this tough love advice. image: https://4864103.hs-sites.com/hubfs/piggy-bank.jpg --- - [ Hospitality ](https://www.revenueanalytics.com/hospitality/n2pricing) - [ Manufacturing & Distribution ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Private Equity ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Media ](https://www.revenueanalytics.com/media/rateoptics) - [ Passenger Rail ](https://www.revenueanalytics.com/rail/farevantage) [ #### N2Pricing™​ The above-property RMS. ](https://4864103.hs-sites.com/hospitality/n2pricing) [ Hotelier Gets the Pricing Power it Needs to Beat the Competition ](https://4864103.hs-sites.com/hubfs/Case_Study_Hotelier_Gets_the_Pricing_Power_it_Needs_to_Beat_the_Competition.pdf) [ #### Pricing-as-a-Service™ Profitable pricing decisions at scale. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Packaging Giant Slashes Deal Cycle Time 69% & Boosts Margin 4% ](https://4864103.hs-sites.com/hubfs/Case%20Stories/PAPA/Packaging%20Giant%20Uses%20Price+%20to%20Slash%20Deal%20Cycle%20Time.pdf) [ #### Pricing-as-a-Service™ Precision pricing for industrial portfolio companies. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Does Your Portco Have a Pricing Problem? ](https://www.revenueanalytics.com/resources/pe/does-your-portco-have-a-pricing-problem) [ #### RateOptics™​ Modern ad pricing and sales analytics. ](https://4864103.hs-sites.com/media/rateoptics) [ Sales Managers Get Their Valuable Time Back at Top Radio Broadcaster ](https://4864103.hs-sites.com/hubfs/Case_Study_Sales_Managers_Get_Their_Valuable_Time_Back_at_Top_Radio_Broadcaster.pdf) [ #### FareVantage™​ Next-gen Revenue Management for Passenger Rail. ](https://4864103.hs-sites.com/rail/farevantage) [ Rail Operator Exceeds Revenue Goals and Lofty Customer Expectations ](https://4864103.hs-sites.com/hubfs/Case_Study_Rail_Operator_Exceeds_Revenue_Goals_and_Lofty_Customer_Expectations.pdf) # Tough love this budget season Many TV and radio broadcasters are again in the midst of budget and strategic planning season. **Our one piece of tough-love advice we are giving to customers and prospects? ** If you’re using outdated ad tech to sell modern-day media in 2023, you will fall further behind. The need for data- and analytics-backed decision making is essential to survive and thrive. Savvy broadcasters are [scheduling their demo of RateOptics](https://4864103.hs-sites.com/demo/rateoptics), the modern pricing and sales analytics tool, today so they don’t miss out on another year. **Here are the top 9 reasons broadcasters like Hearst, Audacy, Beasley, and Gray budgeted for RateOptics:** 1. Rates are manually set and managed, taking up valuable sales time 2. Sales managers rely heavily on gut feel instead of data and analytics to price inventory, leaving too much revenue on the table 3. Market dynamics are evolving quickly, and it is impossible for any sales manager to manually keep up 4. Some of the lowest spending advertisers enjoy the best inventory at the lowest rates 5. A higher percentage of sellers are under-performing – revenue, rates, clearance are not up to par 6. Pricing strategy and processes vary across the organization, with no automation or accountability to track who is doing what 7. Sellers rekey data from one system to another, slowing them down and keeping them from actually selling 8. Sellers are struggling to justify understandable rate increases to advertisers 9. The broadcast ad sales transformation is underway–with cross-platform buys, impression-based sales, audience targeting, and auto-avail responses rapidly approaching and here to stay [Schedule a demo](https://4864103.hs-sites.com/demo/rateoptics) to see how RateOptics solves these top challenges for broadcasters… and a whole lot more.   × ## Get the latest media resources By signing up, you agree to our [Privacy Policy](https://www.revenueanalytics.com/privacy-policy). ## Recommended Reading [ Get the latest resources ](https://www.revenueanalytics.com/resources/media) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/media.svg) Video Why We Created RateOptics™ RateOptics™ is next-gen ad sales pricing software that helps modern media companies eliminate wasted time and boost revenue. Learn more and book a demo. ](https://www.revenueanalytics.com/why-we-created-rateoptics) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/media.svg) Press Release Revenue Analytics Announces Significant Growth of RateOptics™ Revenue Analytics today announced the significant growth of RateOptics™, adding more than 1K stations and an exciting lineup of new media customers. ](https://www.revenueanalytics.com/media/blog/significant-growth-of-rateoptics) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/media.svg) Case Study Success Story: Justifying Rate Increases Media companies need to raise rates, but advertisers don’t like it. Read this success story to learn how one AE used RateOptics to make it easy. ](https://www.revenueanalytics.com/resources/media/success-story-justifying-rate-increases) ## It's Budget Season — Don't Struggle Another Year. Get a demo, get RateOptics into the budget, get the modern tech your ad sales team deserves. 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