ATLANTA, Sept 27, 2022 – Today Revenue Analytics™ announced the accelerating growth of RateOptics™, the modern ad pricing and sales analytics tool for media. The company also proudly announced their Q3 2022 customer satisfaction score of 92%.

Everyone in media has heard the buzzword “revenue management” tossed around, and it seemed to be trending at NAB this year. But what does that even mean?   

Conferences have moved virtual again this fall and while it’s unfortunate that we remain unable to gather in-person as an industry, digital formats have afforded us the ability to attend events more frequently. And if there is a common denominator involved in the most recent media events, it’s the ongoing discussion surrounding the future of television – both in the short and long-term. Below is a highlight of some of the buzzworthy conversations that I have heard at virtual industry events of late.

Last week I spent a (virtual) day with some of the leading experts in the Canadian television scene at The Future of TV Advertising Canada conference. Topics ranged from the pandemic rebound, to innovation in the media marketplace, to Canada’s increased consumption of streaming.

Today’s media sales teams are bogged down and burned out by behind-the-desk admin work. To make matters worse, they’re burdened by systems that don’t talk to each other. These inefficiencies cost them hours of re-keying data into multiple platforms – hours they should be transacting advertising campaigns.

In today’s complex marketplace, it’s imperative for ad sales teams to be armed with the best market intel and advertiser insights at their fingertips. This data needs to be available without requiring analysis to price and build proposals.

The Television of Tomorrow conference brought together leaders from across the TV industry – from agency partners to experts in linear, video, tech, and research - giving their point of view on the value of broadcast and how to measure that value.   The panelists agreed television is still the single most effective brand-building medium and the ability to measure that effectiveness is instrumental in television’s future.

Is this radio’s greatest opportunity?

The Lowest Unit Rate (LUR) window for political advertising is upon us!

COVID-19 is prompting local TV and radio broadcasters to embrace real change, says Revenue Analytics President Zach Cross. Listen to the Matrix Means Media podcast below to hear Zach discuss doing more with less and the role of automation.