---
title: "On-Demand Webinar: Reflecting on 25+ Years of Robert Cross’s Groundbreaking Book"
description: Industry leaders reflect on the impact of Robert Cross’s groundbreaking book, 25+ years later.
image: https://4864103.hs-sites.com/hubfs/reflecting-on-demand-webinar.png
---

- [ Hospitality ](https://www.revenueanalytics.com/hospitality/n2pricing)
- [ Manufacturing & Distribution ](https://www.revenueanalytics.com/md/pricing-as-a-service)
- [ Private Equity ](https://www.revenueanalytics.com/md/pricing-as-a-service)
- [ Media ](https://www.revenueanalytics.com/media/rateoptics)
- [ Passenger Rail ](https://www.revenueanalytics.com/rail/farevantage)

[

#### N2Pricing™​

The above-property RMS.

](https://4864103.hs-sites.com/hospitality/n2pricing)

[

 Hotelier Gets the Pricing Power it Needs to Beat the Competition 

](https://4864103.hs-sites.com/hubfs/Case_Study_Hotelier_Gets_the_Pricing_Power_it_Needs_to_Beat_the_Competition.pdf)

[

#### Pricing-as-a-Service™

Profitable pricing decisions at scale.

](https://4864103.hs-sites.com/md/pricing-as-a-service)

[

 Packaging Giant Slashes Deal Cycle Time 69% & Boosts Margin 4% 

](https://4864103.hs-sites.com/hubfs/Case%20Stories/PAPA/Packaging%20Giant%20Uses%20Price+%20to%20Slash%20Deal%20Cycle%20Time.pdf)

[

#### Pricing-as-a-Service™

Precision pricing for industrial portfolio companies.

](https://4864103.hs-sites.com/md/pricing-as-a-service)

[

 Does Your Portco Have a Pricing Problem? 

](https://www.revenueanalytics.com/resources/pe/does-your-portco-have-a-pricing-problem)

[

#### RateOptics™​

Modern ad pricing and sales analytics.

](https://4864103.hs-sites.com/media/rateoptics)

[

 Sales Managers Get Their Valuable Time Back at Top Radio Broadcaster 

](https://4864103.hs-sites.com/hubfs/Case_Study_Sales_Managers_Get_Their_Valuable_Time_Back_at_Top_Radio_Broadcaster.pdf)

[

#### FareVantage™​

Next-gen Revenue Management for Passenger Rail.

](https://4864103.hs-sites.com/rail/farevantage)

[

 Rail Operator Exceeds Revenue Goals and Lofty Customer Expectations 

](https://4864103.hs-sites.com/hubfs/Case_Study_Rail_Operator_Exceeds_Revenue_Goals_and_Lofty_Customer_Expectations.pdf)

# On-Demand Webinar: Reflecting on 25+ Years of Robert Cross’s Groundbreaking Book

Tune in as** David Orensanz** (Managing Director, Europe, Revenue Analytics) leads a conversation with esteemed industry leaders **Dennis Corrigan** (SVP Commercial Services, IHG Hotels & Resorts), **Dax Cross** (CEO, Revenue Analytics), **Gianni Di Fede** (Global SVP Commercial, Radisson Hotel Group), and **Fernando Vives** (Chief Commercial Officer, NH Hotel Group).

The group discusses the impact of Robert G. Cross’s book on both their individual careers and the revenue management industry at large, as well as the role (and development) of technology over the years.

***“I was convinced that there was a link between my academic background and my love towards the hospitality industry. And when I read this book, I said, ‘I found it… I’m going to become a revenue manager.’ And since then, I never left.”***

***-Gianni Di Fede, Global SVP Commercial, Radisson Hotel Group***

Have a question for the panelists or a perspective you’d like to share? We’d love to hear from you! **[Connect with David Orensanz here.](https://4864103.hs-sites.com/meet-with-david)

**

## Recommended Reading

[ Get the latest resources ](https://www.revenueanalytics.com/resources/hospitality)

[![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/hospitality.svg)

 Press Release

 Revenue Analytics’ N2Pricing™ RMS Expands to Europe, ... 

 We are so excited to announce the expansion of N2Pricing RMS into Europe! 

](https://www.revenueanalytics.com/hospitality/resources/revenue-analytics-n2pricing-rms-expands-to-europe) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/hospitality.svg)

 Blog

 IHG & Revenue Analytics: Working Together to Reimagine ... 

 A closer look at our long history with IHG and how we’ve worked together to reimagine revenue management. 

](https://www.revenueanalytics.com/resources/hospitality/ihg-and-revenue-analytics) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/hospitality.svg)

 Blog

 Talent, Turnover, and Technology 

 Are concerns around workforce talent and turnover keeping you up at night? We’ve got a surprising solution for you. 

](https://www.revenueanalytics.com/hospitality/blog/talent-turnover-and-technology)

## Have you tried N2Pricing yet?

Don’t settle for the status quo. See N2Pricing for yourself. Get a full product tour so you feel confident in your choice of RMS come contract time.

 

[![Connect with an expert](https://no-cache.hubspot.com/cta/default/4864103/3a65d855-d7d2-457f-953b-a488687e5055.png)](https://cta-redirect.hubspot.com/cta/redirect/4864103/3a65d855-d7d2-457f-953b-a488687e5055)