--- title: "Why Rail Companies Need a Next-Gen RMS: Dax Cross Q&A" description: Passenger rail pricing and revenue management is extremely complex. An RMS must empower teams to work faster and smarter and improve revenue and ridership. image: https://4864103.hs-sites.com/hubfs/tn-rail-professional.png --- - [ Hospitality ](https://www.revenueanalytics.com/hospitality/n2pricing) - [ Manufacturing & Distribution ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Private Equity ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Media ](https://www.revenueanalytics.com/media/rateoptics) - [ Passenger Rail ](https://www.revenueanalytics.com/rail/farevantage) [ #### N2Pricing™​ The above-property RMS. ](https://4864103.hs-sites.com/hospitality/n2pricing) [ Hotelier Gets the Pricing Power it Needs to Beat the Competition ](https://4864103.hs-sites.com/hubfs/Case_Study_Hotelier_Gets_the_Pricing_Power_it_Needs_to_Beat_the_Competition.pdf) [ #### Pricing-as-a-Service™ Profitable pricing decisions at scale. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Packaging Giant Slashes Deal Cycle Time 69% & Boosts Margin 4% ](https://4864103.hs-sites.com/hubfs/Case%20Stories/PAPA/Packaging%20Giant%20Uses%20Price+%20to%20Slash%20Deal%20Cycle%20Time.pdf) [ #### Pricing-as-a-Service™ Precision pricing for industrial portfolio companies. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Does Your Portco Have a Pricing Problem? ](https://www.revenueanalytics.com/resources/pe/does-your-portco-have-a-pricing-problem) [ #### RateOptics™​ Modern ad pricing and sales analytics. ](https://4864103.hs-sites.com/media/rateoptics) [ Sales Managers Get Their Valuable Time Back at Top Radio Broadcaster ](https://4864103.hs-sites.com/hubfs/Case_Study_Sales_Managers_Get_Their_Valuable_Time_Back_at_Top_Radio_Broadcaster.pdf) [ #### FareVantage™​ Next-gen Revenue Management for Passenger Rail. ](https://4864103.hs-sites.com/rail/farevantage) [ Rail Operator Exceeds Revenue Goals and Lofty Customer Expectations ](https://4864103.hs-sites.com/hubfs/Case_Study_Rail_Operator_Exceeds_Revenue_Goals_and_Lofty_Customer_Expectations.pdf) # Why Rail Companies Need a Next-Gen RMS: Dax Cross Q&A in Rail Professional Magazine Dax Cross At Revenue Analytics, our goal is to reinvent[![Rail Pros Mag Cover](https://4864103.hs-sites.com/hs-fs/hubfs/Rail%20Pros%20Mag%20Cover.png?width=300&name=Rail%20Pros%20Mag%20Cover.png)](https://www.railpro.co.uk/railpro-magazine/dec-2019/interview-dax-cross) Revenue Management to help drive ridership and revenue for modern train operators. That’s why we’re thrilled to have recently announced the launch of [FareVantage™](https://4864103.hs-sites.com/rail/farevantage)—the only Revenue Management System powered by advanced analytics and built specifically for modern train operators. Recently, I sat down with Rail Professional Magazine for some Q&A about Revenue Analytics' breakthrough new RMS. I also talked about why operators need a new breed of RMS, why today’s tools don’t make the grade, and what operators can expect to gain from a next-generation RMS like FareVantage™. Read the feature to get the inside scoop. [![Read the feature](https://no-cache.hubspot.com/cta/default/4864103/5d316e4e-30c2-480d-8e90-36b87479efea.png)](https://cta-redirect.hubspot.com/cta/redirect/4864103/5d316e4e-30c2-480d-8e90-36b87479efea)   ### Dax Cross Dax Cross, the CEO of Revenue Analytics, is proud to lead an incredible team and to partner with customers across multiple industries to create value and enrich lives. Working together, we have driven over $1 billion in revenue growth. Dax Cross, the CEO of Revenue Analytics, is proud to lead an incredible team and to partner with customers across multiple industries to create value and enrich lives. Working together, we have driven over $1 billion in revenue growth. × ## Get the latest resources By signing up, you agree to our [Privacy Policy](https://www.revenueanalytics.com/privacy-policy). ## Recommended Reading [ View more resources ](https://www.revenueanalytics.com/resources/rail) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/rail.svg) Blog London North Eastern Railway (LNER) Announces Implementation of FareVantage™ RMS Next-generation Revenue Management System FareVantage™ helps UK rail company LNER boost ridership and generate more revenue. ](https://www.revenueanalytics.com/rail/blog/lner-announces-farevantage-implementation) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/rail.svg) Blog How Passenger Rail Revenue Managers Can Be Ready for the Coming “New” Normal When COVID restrictions ease, Revenue Managers will need to be ready for the unknowable. Be prepared by focusing on your people, processes, and systems. ](https://www.revenueanalytics.com/rail/blog/how-to-be-ready-for-the-coming-new-normal) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/rail.svg) Blog RARS2 is Coming: How to Integrate Successfully and Leverage the New Capabilities The UK passenger rail industry’s move to RARS2 brings challenges, but also promising new opportunities. Here’s how to thrive in the new system. ](https://www.revenueanalytics.com/rail/blog/rars2-is-coming) ## There’s Never Been a Better Time for Better Tools. Request a demo and learn how a technology upgrade can help rail operators reclaim missed revenue, take back their time, and please the public. [![Connect with an expert](https://no-cache.hubspot.com/cta/default/4864103/dd503df0-ffa8-4c16-bb57-da6d67a6eadd.png)](https://cta-redirect.hubspot.com/cta/redirect/4864103/dd503df0-ffa8-4c16-bb57-da6d67a6eadd)