--- title: Passenger Rail | News description: News | View the latest resources from Revenue Analytics. --- - [ Hospitality ](https://www.revenueanalytics.com/hospitality/n2pricing) - [ Manufacturing & Distribution ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Private Equity ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Media ](https://www.revenueanalytics.com/media/rateoptics) - [ Passenger Rail ](https://www.revenueanalytics.com/rail/farevantage) [ #### N2Pricing™​ The above-property RMS. ](https://4864103.hs-sites.com/hospitality/n2pricing) [ Hotelier Gets the Pricing Power it Needs to Beat the Competition ](https://4864103.hs-sites.com/hubfs/Case_Study_Hotelier_Gets_the_Pricing_Power_it_Needs_to_Beat_the_Competition.pdf) [ #### Pricing-as-a-Service™ Profitable pricing decisions at scale. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Packaging Giant Slashes Deal Cycle Time 69% & Boosts Margin 4% ](https://4864103.hs-sites.com/hubfs/Case%20Stories/PAPA/Packaging%20Giant%20Uses%20Price+%20to%20Slash%20Deal%20Cycle%20Time.pdf) [ #### Pricing-as-a-Service™ Precision pricing for industrial portfolio companies. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Does Your Portco Have a Pricing Problem? ](https://www.revenueanalytics.com/resources/pe/does-your-portco-have-a-pricing-problem) [ #### RateOptics™​ Modern ad pricing and sales analytics. ](https://4864103.hs-sites.com/media/rateoptics) [ Sales Managers Get Their Valuable Time Back at Top Radio Broadcaster ](https://4864103.hs-sites.com/hubfs/Case_Study_Sales_Managers_Get_Their_Valuable_Time_Back_at_Top_Radio_Broadcaster.pdf) [ #### FareVantage™​ Next-gen Revenue Management for Passenger Rail. ](https://4864103.hs-sites.com/rail/farevantage) [ Rail Operator Exceeds Revenue Goals and Lofty Customer Expectations ](https://4864103.hs-sites.com/hubfs/Case_Study_Rail_Operator_Exceeds_Revenue_Goals_and_Lofty_Customer_Expectations.pdf) ## [Three Step COVID Recovery Plan - Passenger Rail Revenue Management Readiness  (Phase 3)](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-3) Posted by [Stan Ward](https://4864103.hs-sites.com/rail/blog/author/stan-ward) on Oct 2, 2020 8:55:01 AM - [Tweet](https://twitter.com/share) | **Stage** | **How do I know I’m here?** | **What’s the summary?** | | --- | --- | --- | | Stage 3 – Full Steam Ahead | Demand has mostly recovered across all journeys; full schedules are active and demand levels have stabilized over a few months. | You are now at a new normal and you’ll need to refresh your strategies, forecasting approaches and price sensitivities accordingly. |   There is light at the end of the tunnel. Consumers start to travel by Rail rather than road and consumer confidence is at the highest it has been for months. Rail operators will be at full capacity and demand has normalized across all OD’s. As we move onto the last stage, operators should focus and act on what the new levels of demand will be and evolve to what could be the “New Normal.” At this point, passenger purchasing behavior will have likely changed for good. We expect to see a wider traveling pattern across various times of the day and booking more closely to the departure date. While demand will gradually tick upwards, customers will still be overly sensitive to price without just and clear cause. Revenue Management Systems will need to adapt to these new changes and learn from them so Rail operators can develop new strategies accordingly. This of course may change over time so its key that you find a balance of human intelligence - Revenue Managers who can see and hear what's happening across the industry - and Artificial Intelligence - a system that quickly learns about the new customer behaviors and automatically adjusts and provides accurate forecasts. While COVID-19 forced Revenue Management teams to stop their existing approach, in some cases switch them off completely, now is the time to re-enable and re-align. Changes to passenger behaviour/sensitivities, frequent schedule shifts, the growing demand on Rail networks and the need for next-generation technology were all inevitably pointing towards a digital transformation in Rail anyway. COVID-19 has simply expedited this change. We at Revenue Analytics have experienced the need for change across other verticals (Hotels, Airlines, Media) and have been part of that journey in building solutions that will help companies innovate and adapt to market changes. COVID-19 is so different to any other crisis, which is why Rail operators need to put the right plans in place for their Revenue Management System to help support recovery plans come 2021 and their customers will into the future. **The Future of Rail Demand:** [Read More](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-3) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-3#comments-listing) Topics: [News](https://4864103.hs-sites.com/rail/blog/tag/news), [Revenue Management](https://4864103.hs-sites.com/rail/blog/tag/revenue-management), [Stan Ward](https://4864103.hs-sites.com/rail/blog/tag/stan-ward), [Featured](https://4864103.hs-sites.com/rail/blog/tag/featured) ## [Three Step COVID Recovery Plan - Passenger Rail Revenue Management Readiness  (Phase 2)](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-2) Posted by [Stan Ward](https://4864103.hs-sites.com/rail/blog/author/stan-ward) on Oct 2, 2020 8:54:29 AM - [Tweet](https://twitter.com/share) | **Stage** | **How do I know I’m here?** | **What’s the summary?** | | --- | --- | --- | | Stage 2 - Recovery | Demand continues to rise weekly with the lifting of travel restrictions and individual markets begin to show promise. | You’re monitoring granular performance by market and identifying opportunities to actively drive revenue. |   This stage focuses on reacting to the new insights around the increase in levels of customer demand and ensuring you are ready to capture any revenue opportunities. [Read More](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-2) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-2#comments-listing) Topics: [News](https://4864103.hs-sites.com/rail/blog/tag/news), [Revenue Management](https://4864103.hs-sites.com/rail/blog/tag/revenue-management), [Stan Ward](https://4864103.hs-sites.com/rail/blog/tag/stan-ward), [Featured](https://4864103.hs-sites.com/rail/blog/tag/featured) ## [Three Step COVID Recovery Plan - Passenger Rail Revenue Management Readiness  (Phase 1)](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-1) Posted by [Stan Ward](https://4864103.hs-sites.com/rail/blog/author/stan-ward) on Oct 2, 2020 8:53:52 AM - [Tweet](https://twitter.com/share) ## Revenue Management Readiness The COVID-19 crisis continues to have a major impact on Passenger Rail, but with countries progressively seeing increases in demand across all forms of transportation, Rail operators sights are now focused on building recovery plans in order to get back on track. The objective of these plans is to be ready for what is now becoming a frequently used term, the “New Normal.” With the sudden drop in demand and uncertainty on whether demand will ever go back to what they were pre COVID-19, this is forcing Revenue Management and Commercial Leaders to adapt and rethink their approach to Revenue Management. As operators begin their journey to recovery, they are faced with a high degree of uncertainty related to various challenges that will arise from the impact of COVID-19 [Read More](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-1) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/rail/blog/three-step-covid-recovery-plan-phase-1#comments-listing) Topics: [News](https://4864103.hs-sites.com/rail/blog/tag/news), [Revenue Management](https://4864103.hs-sites.com/rail/blog/tag/revenue-management), [Stan Ward](https://4864103.hs-sites.com/rail/blog/tag/stan-ward), [Featured](https://4864103.hs-sites.com/rail/blog/tag/featured) ## [How Passenger Rail Revenue Managers Can Be Ready for the Coming “New” Normal](https://4864103.hs-sites.com/rail/blog/how-to-be-ready-for-the-coming-new-normal) Posted by [Stan Ward](https://4864103.hs-sites.com/rail/blog/author/stan-ward) on Jun 26, 2020 10:52:51 PM - [Tweet](https://twitter.com/share) As I write this article in the third week of April, the COVID-19 crisis continues to suppress passenger rail demand in the UK and Europe, with rail travel down by 60% or more. Most rail operators have essentially suspended their typical Revenue Management activities and are offering primarily (if not exclusively) flat-priced fares. [Read More](https://4864103.hs-sites.com/rail/blog/how-to-be-ready-for-the-coming-new-normal) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/rail/blog/how-to-be-ready-for-the-coming-new-normal#comments-listing) Topics: [News](https://4864103.hs-sites.com/rail/blog/tag/news), [Revenue Management](https://4864103.hs-sites.com/rail/blog/tag/revenue-management), [Stan Ward](https://4864103.hs-sites.com/rail/blog/tag/stan-ward), [Featured](https://4864103.hs-sites.com/rail/blog/tag/featured) ## [RARS2 is Coming: How to Integrate Successfully and Leverage the New Capabilities](https://4864103.hs-sites.com/rail/blog/rars2-is-coming) Posted by [Stan Ward](https://4864103.hs-sites.com/rail/blog/author/stan-ward) on Jun 26, 2020 10:51:57 PM - [Tweet](https://twitter.com/share) For the United Kingdom (UK) passenger rail industry, transitioning to the new RARS2 (Rail Availability & Reservation Service) system from the current National Reservations System (NRS) is both exciting and complex. [Read More](https://4864103.hs-sites.com/rail/blog/rars2-is-coming) 0 Comments [Click here to read/write comments](https://4864103.hs-sites.com/rail/blog/rars2-is-coming#comments-listing) Topics: [News](https://4864103.hs-sites.com/rail/blog/tag/news), [Revenue Management](https://4864103.hs-sites.com/rail/blog/tag/revenue-management), [Stan Ward](https://4864103.hs-sites.com/rail/blog/tag/stan-ward), [Featured](https://4864103.hs-sites.com/rail/blog/tag/featured) [All posts](https://4864103.hs-sites.com/rail/blog/all)