--- title: Revenue Analytics and LNER Win Prestigious Revenue Management Award description: Revenue Analytics and partner LNER Win Prestigious Award for Creating Groundbreaking Revenue Management Technology image: https://4864103.hs-sites.com/hubfs/banner-lner-award.jpg --- - [ Hospitality ](https://www.revenueanalytics.com/hospitality/n2pricing) - [ Manufacturing & Distribution ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Private Equity ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Media ](https://www.revenueanalytics.com/media/rateoptics) - [ Passenger Rail ](https://www.revenueanalytics.com/rail/farevantage) [ #### N2Pricing™​ The above-property RMS. ](https://4864103.hs-sites.com/hospitality/n2pricing) [ Hotelier Gets the Pricing Power it Needs to Beat the Competition ](https://4864103.hs-sites.com/hubfs/Case_Study_Hotelier_Gets_the_Pricing_Power_it_Needs_to_Beat_the_Competition.pdf) [ #### Pricing-as-a-Service™ Profitable pricing decisions at scale. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Packaging Giant Slashes Deal Cycle Time 69% & Boosts Margin 4% ](https://4864103.hs-sites.com/hubfs/Case%20Stories/PAPA/Packaging%20Giant%20Uses%20Price+%20to%20Slash%20Deal%20Cycle%20Time.pdf) [ #### Pricing-as-a-Service™ Precision pricing for industrial portfolio companies. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Does Your Portco Have a Pricing Problem? ](https://www.revenueanalytics.com/resources/pe/does-your-portco-have-a-pricing-problem) [ #### RateOptics™​ Modern ad pricing and sales analytics. ](https://4864103.hs-sites.com/media/rateoptics) [ Sales Managers Get Their Valuable Time Back at Top Radio Broadcaster ](https://4864103.hs-sites.com/hubfs/Case_Study_Sales_Managers_Get_Their_Valuable_Time_Back_at_Top_Radio_Broadcaster.pdf) [ #### FareVantage™​ Next-gen Revenue Management for Passenger Rail. ](https://4864103.hs-sites.com/rail/farevantage) [ Rail Operator Exceeds Revenue Goals and Lofty Customer Expectations ](https://4864103.hs-sites.com/hubfs/Case_Study_Rail_Operator_Exceeds_Revenue_Goals_and_Lofty_Customer_Expectations.pdf) # Revenue Analytics and LNER Named Winners of the Technical Innovation of the Year Award *The prestigious title, awarded by the Rail Business Awards, credits the partnership with leveraging advanced analytics to create efficiencies in pricing and scheduling.* Revenue Analytics, in partnership with the [London North Eastern Railway (LNER](https://www.lner.co.uk/)), have been named winners of the Technical Innovation of the Year award by the [Rail Business Awards in their virtual ceremony](https://www.railwaygazette.com/rail-business-awards/rail-business-awards-todays-winners/58165.article) Tuesday, February 23. The Revenue Analytics team was honored by the recognition. "This award marks a phenomenal achievement across both the rail industry and the Revenue Management communities,” said Dax Cross, Chief Executive Officer at Revenue Analytics. “We look forward to continuing to innovate with our partners at LNER.”     Revenue Analytics and LNER launched their partnership in late 2019, when LNER engaged Revenue Analytics to work together to build a next-generation Revenue Management System (RMS) for Passenger Rail. Revenue Analytics markets the new RMS, which LNER affectionately calls ROSE, as FareVantage™. Prior to COVID, LNER had seen a significant increase in ridership, largely due to the software’s ability to incentivize demand shifts to less busy trains while opening availability on historically price-constrained journeys. [FareVantage™](https://4864103.hs-sites.com/rail/farevantage) is a first-of-its-kind RMS for clients in the Passenger Rail industry, powered by advanced analytics and automation capabilities. Moreover, it guides users to revenue opportunities through an intuitive user interface and a priorities dashboard. FareVantage™ offers functionality that has never before been available to the rail industry, including automatic adjustments to timetable changes, auto-detecting special events, intraday re-optimisation, group sales optimisation, and split ticketing mitigation. “We have continued innovating with LNER by developing modules that are first-to-be seen in Revenue Management within the rail industry,” said [Gareth Hawkins](https://www.linkedin.com/in/garethhawkins1/), Commercial Director - Transportation at Revenue Analytics. To learn more about FareVantage™, visit [https://www.revenueanalytics.com/rail/farevantage](https://4864103.hs-sites.com/rail/farevantage).   × ## Get the latest resources By signing up, you agree to our [Privacy Policy](https://www.revenueanalytics.com/privacy-policy). ## Recommended Reading [ View more resources ](https://www.revenueanalytics.com/resources/rail) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/rail.svg) Blog Why Rail Companies Need a Next-Gen RMS: Dax Cross Q&A in Rail Professional ... Passenger rail pricing and revenue management is extremely complex. An RMS must empower teams to work faster and smarter and improve revenue and ridership. ](https://www.revenueanalytics.com/rail/blog/why-rail-companies-need-a-next-gen-rms) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/rail.svg) Blog London North Eastern Railway (LNER) Announces Implementation of FareVantage™ RMS Next-generation Revenue Management System FareVantage™ helps UK rail company LNER boost ridership and generate more revenue. ](https://www.revenueanalytics.com/rail/blog/lner-announces-farevantage-implementation) [![](https://4864103.hs-sites.com/hubfs/2020%20Refresh%20Assets/rail.svg) Blog The RARS2 Playbook (for TOCs who want to win) RARS2 is here and with it an incredible opportunity for TOCs nimble enough to take advantage of it. ](https://www.revenueanalytics.com/rail/blog/the-rars2-playbook-for-tocs-who-want-to-win) ## There’s Never Been a Better Time for Better Tools. Request a demo and learn how a technology upgrade can help rail operators reclaim missed revenue, take back their time, and please the public. [![Connect with an expert](https://no-cache.hubspot.com/cta/default/4864103/dd503df0-ffa8-4c16-bb57-da6d67a6eadd.png)](https://cta-redirect.hubspot.com/cta/redirect/4864103/dd503df0-ffa8-4c16-bb57-da6d67a6eadd)