--- title: Pricing, Product Cycles, and Sustainability description: Products evolve over time, often due to sustainability initiatives and market demands. In either case, how do you ensure optimal pricing? image: https://4864103.hs-sites.com/hubfs/Product%20Cycles%20Featured%20Image%20(1).png --- - [ Hospitality ](https://www.revenueanalytics.com/hospitality/n2pricing) - [ Manufacturing & Distribution ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Private Equity ](https://www.revenueanalytics.com/md/pricing-as-a-service) - [ Media ](https://www.revenueanalytics.com/media/rateoptics) - [ Passenger Rail ](https://www.revenueanalytics.com/rail/farevantage) [ #### N2Pricing™​ The above-property RMS. ](https://4864103.hs-sites.com/hospitality/n2pricing) [ Hotelier Gets the Pricing Power it Needs to Beat the Competition ](https://4864103.hs-sites.com/hubfs/Case_Study_Hotelier_Gets_the_Pricing_Power_it_Needs_to_Beat_the_Competition.pdf) [ #### Pricing-as-a-Service™ Profitable pricing decisions at scale. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Packaging Giant Slashes Deal Cycle Time 69% & Boosts Margin 4% ](https://4864103.hs-sites.com/hubfs/Case%20Stories/PAPA/Packaging%20Giant%20Uses%20Price+%20to%20Slash%20Deal%20Cycle%20Time.pdf) [ #### Pricing-as-a-Service™ Precision pricing for industrial portfolio companies. ](https://4864103.hs-sites.com/md/pricing-as-a-service) [ Does Your Portco Have a Pricing Problem? ](https://www.revenueanalytics.com/resources/pe/does-your-portco-have-a-pricing-problem) [ #### RateOptics™​ Modern ad pricing and sales analytics. ](https://4864103.hs-sites.com/media/rateoptics) [ Sales Managers Get Their Valuable Time Back at Top Radio Broadcaster ](https://4864103.hs-sites.com/hubfs/Case_Study_Sales_Managers_Get_Their_Valuable_Time_Back_at_Top_Radio_Broadcaster.pdf) [ #### FareVantage™​ Next-gen Revenue Management for Passenger Rail. ](https://4864103.hs-sites.com/rail/farevantage) [ Rail Operator Exceeds Revenue Goals and Lofty Customer Expectations ](https://4864103.hs-sites.com/hubfs/Case_Study_Rail_Operator_Exceeds_Revenue_Goals_and_Lofty_Customer_Expectations.pdf) # Pricing, Product Cycles, and Sustainability Jared Wiesel Products evolve for a variety of reasons, including technological and manufacturing advancements, sustainability initiatives, and market demands, among others. Most notably, the evolution of ecommerce and focus on sustainability continue to influence the development of new packaging products and updates to existing ones. The two primary buckets that sustainable packaging innovation fit into at a high level are adding or removing material, and each comes with important pricing implications. 1. **Adding material**: developing something new, like plant-based or more compostable material, to replace or augment a less sustainable option. 2. **Removing material**: figuring out how to make a product with less material overall, which could be for environmental or cost purposes. In the case of adding material, the pricing challenge becomes identifying and targeting the right subset of customers who are willing to pay a premium for more sustainable packaging. But when removing material, the biggest opportunity is to shift away from a cost-plus pricing strategy to align to the value of the market. **Just because you can make the same product with less material doesn’t mean your customers automatically expect a lower price.** It would be wise to keep the same price, at a minimum, but you might even be able to raise it. Have you ever had a package delivered that was so secure it was nearly impossible to open? And we’ve all received at least one delivery that looked like it got run over when the truck was pulling away – so there’s a delicate balance associated with removing material. But in either case, just because one product has a lower cost doesn’t mean it needs a lower price. One customer might place the highest value on having the sturdiest box to use for shipping, while another might value the downstream cost savings of lighter shipping boxes more. Either way, your pricing can’t solely be left up to the product composition. **If you’re not factoring in added value and willingness to pay, you’re leaving money on the table.** Ready to learn more about how we use Pricing-as-a-Service to optimize pricing and profit across products and initiatives for customers just like you? Find time to [talk to one of our pricing experts](https://4864103.hs-sites.com/md/demo/pricing-as-a-service) about your business’ priorities and pricing needs. ### Jared Wiesel Jared Wiesel is a Senior Vice President at Revenue Analytics. In this role, he serves as the practice area lead for Manufacturing and Distribution. Jared has led and executed project work across four continents with experience in multiple industries including retail, consumer goods, automotive, manufacturing, amusement and entertainment, freight, and specialty services. Jared Wiesel is a Senior Vice President at Revenue Analytics. In this role, he serves as the practice area lead for Manufacturing and Distribution. Jared has led and executed project work across four continents with experience in multiple industries including retail, consumer goods, automotive, manufacturing, amusement and entertainment, freight, and specialty services. × ## Get the latest resources By signing up, you agree to our [Privacy Policy](https://www.revenueanalytics.com/privacy-policy). ## Recommended Reading [ Get the latest resources ](https://www.revenueanalytics.com/resources/md) [ Blog 5 Reasons Pricing Should be a 2024 Priority Pricing. There’s no better lever to pull to improve profit, efficiency, and experience. It’s the must-do value creation strategy for 2024. ](https://www.revenueanalytics.com/md/blog/5-reasons-pricing-should-be-a-2024-priority) [ Video 2024 Packaging Trends: Sustainability & Innovation How to leverage strategic pricing across sustainability initiatives to win across the board for customers and the environment. ](https://www.revenueanalytics.com/md/resources/2024-packaging-trends-sustainability-and-innovation) [ Blog How to Simplify Pricing for Custom Packaging Products Break down complex pricing challenges for custom and configurable products to make profitable decisions at scale across thousands of unique products. ](https://www.revenueanalytics.com/md/blog/how-to-simplify-pricing-for-custom-packaging-products) ## Start selling faster and more profitably today. You didn't create your nightmare price exception process, but it needs to be put to bed. Be the one to revolutionize how your reps price and sell today. 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