---
title: "White Paper: The Hidden Cost of Open Pricing"
description: This white paper by Dax Cross explores how the Open Pricing may be costing hoteliers revenue, and why Optimized Inventory Controls is a superior pricing strategy.
---

WHITE PAPER

# **Is Open Pricing costing you revenue?  **

For years, Open Pricing has been the go-to strategy for many hoteliers, offering flexibility but often overlooking a fundamental revenue management principle: saving your inventory for your most valuable customers.

[![FREE DOWNLOAD](https://no-cache.hubspot.com/cta/default/4864103/39375bc7-96d0-4017-a037-6cc6c8f8c6fe.png)](https://cta-redirect.hubspot.com/cta/redirect/4864103/39375bc7-96d0-4017-a037-6cc6c8f8c6fe)

![Open Pricing Shadow Image](https://4864103.hs-sites.com/hs-fs/hubfs/Open%20Pricing%20Shadow%20Image.png?width=500&height=401&name=Open%20Pricing%20Shadow%20Image.png)

 

## Why It’s Time to Rethink Open Pricing

This white paper by Dax Cross (Founder, Revenue Analytics) explores how a return to the core principle of Optimized Inventory Controls can drive:

✅ Higher revenue by capturing perishable demand on shoulder dates

✅ Greater profitability by strategically managing rate plans and Length-of-Stay (LOS)

✅ A better guest experience by avoiding sky-high peak night rates

Drawing on insights from Robert G. Cross’s Seven Core Concepts of Revenue Management, we expose the pitfalls of Open Pricing and offer a more effective, future-proof strategy for revenue leaders.

### **Ready to rethink your pricing strategy?**

### ** **

[![Download the White Paper](https://no-cache.hubspot.com/cta/default/4864103/5051ad6e-1f9a-4dd0-8d1a-d7a06fdd30e1.png)](https://cta-redirect.hubspot.com/cta/redirect/4864103/5051ad6e-1f9a-4dd0-8d1a-d7a06fdd30e1)

## About the Author

![Dax Cross White circle 1](https://4864103.hs-sites.com/hs-fs/hubfs/Dax%20Cross%20White%20circle%201.png?width=150&height=150&name=Dax%20Cross%20White%20circle%201.png)

Dax Cross co-founded Revenue Analytics in 2005 and now operates as a Founder & Advisor. In this role, Dax manages relationships with key clients and partners, works with our team on product innovation, and serves as an internal and external subject matter expert on Pricing & Revenue Management.